Colour & Material
As a vital aspect of neurodesign, colour and material design focuses on the sensory impact of visual and tactile elements. The colours we see and the textures we touch can trigger emotional responses, guide our focus, and even alter our mood. By thoughtfully harnessing these sensory effects by combining colours and materials, designers can evoke specific emotions, influence behaviours, and enhance the overall user experience of a space or product.
Design Applications
Colour and material choices can instantly influence a product's perceived quality, functionality, and emotional appeal, shaping user preferences and brand perception.
Strategically shape environments with colour and material choices in interior design and architecture to influence moods, and enhance functionality, creating environments that support well-being and engagement.
Colour in digital design can guide user interactions, influence emotions, and enhance usability, creating more intuitive, engaging, and memorable digital experiences.